Telegram automation for an online shop
Telegram is the main customer channel in Ukraine. Oxta writes there on its own: cart reminders, answers to questions, the morning report.
What you can automate
- A reminder when an order never appears.
- Answers to routine questions, built from your terms only.
- Morning and weekly reports into the team chat.
- An alert to a manager when a scenario stops on an error.
How to connect it
- Create a bot
BotFather in Telegram creates the bot and issues a token.
- Enter the token in Oxta
It is stored encrypted and never shown in run history.
- Choose where to write
A customer’s direct chat, a team group or a channel — your call.
Every message is visible
The history keeps Telegram’s full answer rather than a “sent” tick. If the customer blocked the bot or the chat was deleted, that is what you see, not a generic failure.
Before the first switch-on the scenario is dry-run: you see the exact text that would go out, and to whom.
The essentials, briefly
Do I need a separate phone number?
No. The bot is created under your Telegram account; no extra SIM is required.
Does the customer have to message the bot first?
Yes — that is a Telegram rule: a bot cannot open a conversation. So reminders usually go to a chat where the customer already spoke to the shop.
Can it send images and files?
Yes, a message can carry text, links and attachments.